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Equinox introduces a personalized $40,000 annual wellness program designed to extend your lifespan. See what’s included.

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Equinox Launches $40K Personalized Longevity Program: Optimize by Equinox

Are you willing to pay $40,000 a year for a personalized longevity program? Equinox Fitness is betting that some of its members are, as they launch their new Optimize by Equinox program. This luxury wellness brand is known for its high prices, but this new offering takes it to the next level.

The program, developed in partnership with Function Health, offers members access to over 100 lab tests, personalized coaching in movement, nutrition, and regeneration, and more. It’s like having a team of experts at your disposal, just like top athletes do. And it comes with a hefty price tag of $40,000 a year.

But Equinox believes it’s worth it. They see their program as part of a larger trend towards focusing on longevity and healthspan. With fitness being the most evidence-based practice for longevity, Equinox is positioning itself as a gym-as-longevity-clinic.

This move by Equinox is not unique in the industry. Other luxury fitness chains and even hotels are getting in on the longevity trend. But Equinox is taking it to the next level with their personalized approach and high price point.

So, if you’re looking to optimize your health and performance, and you have the budget for it, Equinox’s Optimize program might be worth considering. Just be prepared to pay a premium for the personalized attention and expert guidance it offers.

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