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Vacations That Can Extend Your Life

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The Booming Demand for Wellness Tourism: A Look at the $1 Trillion Industry

The demand for wellness tourism is booming, with travelers seeking curated wellness programs focused on longevity and well-being. According to the Global Wellness Institute, travel related to health and wellness reached $1 trillion last year and is projected to hit $1.3 trillion by 2025. Affluent travelers are not only hitting the gym while traveling but also seeking destinations that cater specifically to their wellness goals.

Penny Kriel, corporate director of spa and wellness at Salamander Collection, notes that Covid has put a spotlight on self-care and well-being, leading to a shift towards more holistic spa experiences. Today’s spas are encouraging guests to understand the wellness concept and incorporate it into their lifestyle more frequently.

The rise in wellness tourism is also attributed to the variety of treatments available, as well as the influence of social media, influencers, and celebrity endorsements. Experts believe that holistic therapies can help manage stress, boost immunity, and ultimately impact the length and quality of life.

Innovative treatments in the wellness industry are on the rise, with a focus on anti-aging and longevity. For example, the Abi d’Oru Hotel & Spa in Sardinia offers a unique anti-aging facial using the island’s native grapes, known for their high antioxidant content. Other treatments range from stress-reduction sessions to nutritional support and sleep programs.

Data-driven wellness is also gaining traction, with resorts like Sensei Lanai in Hawaii offering personalized wellness plans based on guest assessments. The focus on longevity and preventative care is becoming increasingly popular among travelers seeking a holistic approach to well-being.

Aman Resorts, known for its integrative approach to wellness, offers customizable immersion programs that encompass treatments and experiences to promote longevity. The Banya Spa House at Aman New York provides access to cutting-edge treatments that benefit physical, mental, emotional, spiritual, and social well-being.

Mountain Trek Health Reset Retreat in British Columbia takes a holistic approach to healthspan, focusing on improving daily lifestyle habits to live vitally for as long as possible. Guests participate in activities like sunrise yoga, hiking, spa treatments, and stress reduction classes to reset their mind and body.

Overall, the rise in wellness tourism reflects a growing interest in holistic well-being and longevity. Travelers are seeking immersive experiences that prioritize self-care, stress reduction, and overall wellness. As the industry continues to evolve, we can expect to see more innovative treatments and programs that cater to the growing demand for wellness-focused travel experiences.

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